The Pad Revolution: Sanitary Towels/Pads Manufacturing Business in Africa

The Pad Revolution: Sanitary Towels/Pads Manufacturing Business in Africa

Sanitary Towels/Pads are a necessity for millions of women across the world. However, in Africa, access to affordable and quality menstrual hygiene products remains a significant challenge. Many women and girls in Africa lack access to affordable and safe sanitary products, which can impact their health, education, and economic opportunities.

This gap presents an opportunity for entrepreneurs to start a sanitary pad manufacturing business in Africa.

SARAL DESIGNS strives to make your life more simple and Saral all over the world

 In this blog, we will explore the potential of the Sanitary Napkins industry and the steps involved in starting a sanitary pad manufacturing business in Africa.

Market potential

The demand for sanitary pads in Africa is rising, driven by increasing awareness of menstrual hygiene and the need for affordable, high-quality products. According to a UN report, over 60% of women and girls in Africa lack access to adequate menstrual hygiene products. This represents a significant market opportunity for entrepreneurs looking to start a sanitary pad manufacturing business in Africa.

Africa’s sanitary pads market stood at $ 528 million in 2016 and is projected to reach $ 1 billion by 2023, exhibiting a CAGR of 6.7% during the forecast period. Various initiatives taken by sanitary pad manufacturers, governments, and NGOs operating across various African countries, coupled with rising awareness about personal hygiene among females are expected to boost the African sanitary pads market over the next five years. Moreover, rising demand for reusable pads, which are highly cost-efficient, is anticipated to further boost the African sanitary pads market in the coming years.

Important Steps Involved in Starting a sanitary pad/sanitary towels manufacturing business in Africa

Conduct market research

Before starting a sanitary pad manufacturing business in Africa, it is essential to conduct market research to understand the demand for the product, competition, and pricing. This research will help you determine the feasibility of the business and identify gaps in the market that you can exploit.

Develop a business plan

Once you have conducted market research, develop a business plan that outlines the goals, objectives, and strategies of your business. The plan should include a detailed financial analysis that outlines the startup costs, projected revenue, and profitability of the business.

Saral Design has created a very Effective Business Model – the ‘Business in a Box’, model to help you set up a sustainable business. To know more about it Please drop us a message  on WhatsApp ( +91 90293 30401 |+91 81081 39176) on send us an email at [email protected]

Secure funding

Starting a sanitary pad manufacturing business requires significant capital investment. Depending on the scale of your operations, you may need to secure funding from investors, banks, or other financial institutions. Ensure that you have a solid business plan and financial projections to convince investors to fund your business.

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Choose a location

Select a location for your business that is accessible to your target market and has access to utilities such as electricity and infrastructure. You may also need to consider factors such as zoning regulations, environmental impact, and labor laws.

Install the Best Sanitary Napkin Making Machine.

Selecting a machine that manufactures Good Quality Sanitary napkins is the most important aspect of Starting a Sanitary napkin Business. A Good machine will give you a good and reliable Product, which will generate recurring customers with good satisfaction. The business model should be sustainable enough to survive on its own. You can learn more about it from our video on Saral’s Business Model ‘Business in a Box’ ( )

At Saral, as Pioneers, we have different types of machines for different customers and requirements. Please make sure to visit our website and fill in your details to know more about our Solutions . (  Saral Products – ).

Source raw materials

To manufacture sanitary pads, you must source raw materials such, as polyethylene, Non-Woven Sheets, and adhesives.

At Saral, we help you in identifying the best quality raw materials suppliers, who can supply materials all over Africa. You can learn how to check the quality of Manufactured Sanitary pads from our YouTube video (

Here link should be to products page and also link to our videos/ comparison video/blog of how to assess quality

Hire your staff

Our Swacch machines are very simple and robust, they do not need a lot of skilled labor but only a few ( 1 or 2 ),  Saral has trained more than 1500+ people in their journey of 7 years in menstrual hygiene. Our rigorous training modules ensure that your staff is skilled to operate and maintain machines to generate high-quality production.

 Market your products

Develop a marketing strategy to promote your products to your target market. You can use various channels such as social media, traditional media, and online marketplaces to reach your customers.

At Saral, We believe in the 4 A’s  Awareness, Accessibility, Affordability, and Acceptance.

So, the sanitary pad manufacturing business in Africa presents a significant opportunity to address the issue of menstrual hygiene management and promote women’s health and economic empowerment. With proper market research, a solid business plan, and a dedicated team, entrepreneurs can start a successful and profitable business that meets the growing demand for menstrual hygiene products in Africa.

We, at Saral, are your best Partners in starting a successful endeavor in running a Sanitary Napkins business. We developed a range of patented automatic machines “Swachh” along with our unique “Business in a Box” model enabling community-driven production of high-quality products at half the price of multinational brands. This is a holistic, needs-based, designed based on baseline study, provides access to hygiene products, employment/business opportunities as well as awareness generation. We build a last-mile women-driven distribution network and co-create awareness content for communities with a gender lens.

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